{"title":"East End Press","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColourful, handcrafted paper decorations made for gathering and celebrating.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded by designer and printmaker Ellie Hodesdon, East End Press began in Glasgow in 2015 with everything designed, printed and packed in the studio. As the business grew, production expanded through a long-standing partnership with a family of skilled printmakers in Jaipur, where its paper goods continue to be made by hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown for richly coloured screen printing and playful illustration, East End Press creates decorations designed to be brought out for celebrations and enjoyed again and again. We chose the collection for the way it adds colour and occasion to gatherings without feeling disposable or overly polished.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"midcentury-trees-sewn-garland","title":"Midcentury Trees Sewn Garland","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eInspired by the bold decorative Christmas trees of the past, this three-metre sewn garland brings colour and pattern to festive decorating.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA collection of individually shaped trees is screen printed by hand on both sides, each with its own intricate pattern in shades of green, pink and yellow. Made from recycled paper and sewn together to create a lightweight garland, it can be hung across a mantel, doorway, wall or gathering table.\u003c\/p\u003e\n\u003cp\u003eUnlike decorations designed for a single celebration, the garland can be carefully packed away at the end of Christmas and brought out again year after year.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eWe love Christmas decorations that become familiar parts of the season - the pieces you unpack each year and remember exactly where they usually go.\u003c\/p\u003e\n\u003cp\u003eThe mix of colour and pattern makes this feel playful without becoming novelty Christmas decor, while the handmade printing gives each tree the character of something made rather than mass-produced.\u003c\/p\u003e\n\u003cp\u003eMost importantly, it is designed to be kept. For us, that makes a beautiful paper decoration far more worthwhile than something intended for one Christmas.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272969978023,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.05.15PM.png?v=1787915123"},{"product_id":"happy-holidays-sewn-garland","title":"Happy Holidays Sewn Garland","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA colourful three-metre sewn garland spelling out HAPPY HOLIDAYS in a collection of individually patterned letters.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach letter is screen printed by hand on both sides, combining reds, greens, pinks and yellows in East End Press's distinctive illustrative style. Hang it as one long garland across a wall or mantel, or divide it into two sections to suit a smaller space.\u003c\/p\u003e\n\u003cp\u003eMade from recycled paper, it is lightweight but designed to be carefully stored after the celebrations and brought out again next Christmas.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eThere is something particularly lovely about decorations that mark the beginning of Christmas simply by coming out of the box each year.\u003c\/p\u003e\n\u003cp\u003eWe chose this because it brings plenty of colour and personality to a room without relying on plastic, glitter or disposable party decorations. It can sit behind a Christmas table, across a mantel or wherever everyone gathers, then be packed away ready to do it all again next year.\u003c\/p\u003e\n\u003cp\u003eIt feels celebratory, a little nostalgic and exactly the kind of Christmas object we want The Minimal Co's festive collection to be built around.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272970043559,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.14.15PM.png?v=1787915662"},{"product_id":"blue-paper-crowns","title":"Blue Paper Crowns","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e set of six reusable paper party crowns, each individually patterned in shades of blue.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eScreen printed by hand on recycled paper, every crown features a different design and is generously sized to comfortably fit adult heads. The sturdy paper construction means they can be flattened after the celebration, packed away and brought back to the table for another gathering.\u003c\/p\u003e\n\u003cp\u003eUse them in place of traditional Christmas cracker crowns, around the Christmas table or for celebrations throughout the year.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eThe paper crown might be one of the best parts of a Christmas cracker - and also one of the most unnecessarily disposable.\u003c\/p\u003e\n\u003cp\u003eWe loved the idea of replacing that fleeting version with something beautiful enough to actually keep. These make the familiar ritual feel more considered while keeping all of the fun of everyone sitting around the table wearing a slightly ridiculous crown.\u003c\/p\u003e\n\u003cp\u003ePaired with the blue paper chains, they can also become part of a Christmas decorating set that grows more familiar each year.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272975515815,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.17.20PM.png?v=1787915848"},{"product_id":"pink-paper-crowns","title":"Pink Paper Crowns","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA set of six reusable paper party crowns, each individually patterned in shades of pink and red.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eScreen printed by hand on recycled paper, every crown features a different design and is generously sized to comfortably fit adult heads. The sturdy paper construction means they can be flattened after the celebration, packed away and brought back to the table for another gathering.\u003c\/p\u003e\n\u003cp\u003eUse them in place of traditional Christmas cracker crowns, around the Christmas table or for celebrations throughout the year.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eThe paper crown might be one of the best parts of a Christmas cracker - and also one of the most unnecessarily disposable.\u003c\/p\u003e\n\u003cp\u003eWe loved the idea of replacing that fleeting version with something beautiful enough to actually keep. These make the familiar ritual feel more considered while keeping all of the fun of everyone sitting around the table wearing a slightly ridiculous crown.\u003c\/p\u003e\n\u003cp\u003ePaired with the pink and red paper chains, they make an especially joyful Christmas table and can become part of the decorations brought out year after year.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272976531623,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.19.40PM.png?v=1787915988"},{"product_id":"five-stars-board-decorations","title":"Five Stars Board Decorations","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA set of five three-dimensional star decorations, hand printed in tonal shades of blue and green and finished with gold edges.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from sturdy recycled board, each star is printed by hand on both sides and finished with a 10cm cotton loop for hanging. Use them on the Christmas tree, suspended from branches, tied into a festive table setting or hung throughout the home.\u003c\/p\u003e\n\u003cp\u003eTheir durable construction means they can be carefully packed away with the Christmas decorations and brought out again each year.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eThese sit somewhere between a paper decoration and a traditional Christmas ornament, which is exactly what appealed to us.\u003c\/p\u003e\n\u003cp\u003eThe folded construction, hand printing and gold edges give them enough presence to feel special, while the recycled board keeps them light and wonderfully simple.\u003c\/p\u003e\n\u003cp\u003eThey're the kind of decorations that can find a slightly different place each Christmas, on the tree one year, hanging above the table the next and gradually become part of the collection of things that signify Christmas at home.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272978137255,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.25.00PM.png?v=1787916307"},{"product_id":"pink-red-paper-chain-kit","title":"Pink \u0026 Red Paper Chain Kit","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA paper chain kit containing 160 patterned strips in rich shades of pink and red, enough to create approximately ten metres of handmade paper chains.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach recycled paper strip is screen printed by hand on both sides in an assortment of complementary patterns. Simply join each loop using glue or staples to create your chains, then drape them across the tree, along a mantel, above the table or throughout the house.\u003c\/p\u003e\n\u003cp\u003eOnce assembled, the finished chains can be carefully stored rather than pulled apart, ready to become part of your Christmas decorations for years to come.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eMaking paper chains is such a simple Christmas ritual, but traditionally the finished decorations are treated as temporary.\u003c\/p\u003e\n\u003cp\u003eWe love that these turn the same familiar activity into something worth keeping. Making them is part of the experience - around the table, perhaps with a drink and Christmas music on - but the finished chains then become part of the Christmas box rather than the recycling bin.\u003c\/p\u003e\n\u003cp\u003eThe pink and red palette also pairs beautifully with the matching paper crowns, giving you the option of carrying the same colours from the room onto the Christmas table.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272980496551,"sku":null,"price":42.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.30.09PM.png?v=1787916616"},{"product_id":"blue-yellow-paper-chain-kit","title":"Blue \u0026 Yellow Paper Chain Kit","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA paper chain kit containing 160 patterned strips in deep blues, soft blue and yellow, enough to create approximately ten metres of handmade paper chains.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach recycled paper strip is screen printed by hand on both sides in an assortment of complementary patterns. Simply join each loop using glue or staples to create your chains, then drape them across the tree, along a mantel, above the table or throughout the house.\u003c\/p\u003e\n\u003cp\u003eOnce assembled, the finished chains can be carefully stored rather than pulled apart, ready to become part of your Christmas decorations for years to come.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose this\u003c\/h3\u003e\n\u003cp\u003eMaking paper chains is such a simple Christmas ritual, but traditionally the finished decorations are treated as temporary.\u003c\/p\u003e\n\u003cp\u003eWe love that these turn the same familiar activity into something worth keeping. Making them is part of the experience - around the table, perhaps with a drink and Christmas music on - but the finished chains then become part of the Christmas box rather than the recycling bin.\u003c\/p\u003e\n\u003cp\u003eThe blue palette also gives us a less traditional take on Christmas colour and pairs beautifully with the matching blue crowns for the festive table.\u003c\/p\u003e\n\u003ch3\u003eAbout East End Press\u003c\/h3\u003e\n\u003cp\u003eEast End Press is a print and design studio founded in Glasgow in 2015 by designer and printmaker Ellie Hodesdon.\u003c\/p\u003e\n\u003cp\u003eKnown for colourful paper decorations and stationery, their designs begin in Scotland before being screen printed by hand by skilled printmakers in Jaipur. The paper is made from recycled cotton pulp, with the handmade printing process giving each piece its distinctive colour, texture and slight variations.\u003c\/p\u003e\n\u003cp\u003eThe makers East End Press works with are fair-trade and independently audited by SEDEX, supporting responsible working practices throughout their supply chain.\u003c\/p\u003e\n\u003cp\u003eAt The Minimal, we love their approach to celebration: joyful, beautifully made objects that can be brought out, enjoyed and carefully kept for gatherings and traditions to come.\u003c\/p\u003e","brand":"East End Press","offers":[{"title":"Default Title","offer_id":51272982102183,"sku":null,"price":42.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0321\/7493\/2103\/files\/Screenshot2026-08-28at11.33.47PM.png?v=1787916836"}],"url":"https:\/\/www.theminimal.co.nz\/collections\/east-end-press.oembed","provider":"The Minimal Co.","version":"1.0","type":"link"}