Slow living made simple

We want to help you take a little time for you, to focus on quality over quantity and make choices that are conscientious and considered. The Minimal Co is an online hub with a mission to prove that sustainable, practical and functional products can also be beautiful.

Celebrating New Zealand Made

Love to support your local small businesses? All of these products have been made right here in Aotearoa, by local businesses with a similar ethos to our own! We hope you love these as much as we do.
Wooden Soap Keeper
Wooden Soap Keeper
Wooden Soap Keeper
Wooden Soap Keeper
Wooden Soap Keeper
From $17.00
Wooden Soap Keeper
NZ Made
Vegan Solid Moisturiser
Vegan Solid Moisturiser
Vegan Solid Moisturiser
Vegan Solid Moisturiser
From $11.00
Vegan Solid Moisturiser
NZ Made
SMART Face Cream
SMART Face Cream
SMART Face Cream
From $45.00
SMART Face Cream
NZ Made
Lavender Soaking Salts
Lavender Soaking Salts
Lavender Soaking Salts
Lavender Soaking Salts
Lavender Soaking Salts
Lavender Soaking Salts
Lavender Soaking Salts
From $11.50
Lavender Soaking Salts
NZ Made
View all products

Slow Living Made Simple

Here to make slow living simple. We want to prove that sustainable, practical and functional products can also be beautiful.

With a focus on slow living, we want to help you take a little time for you, to focus on quality over quantity and make choices that are conscientious and considered.

From growing, preserving and cooking your own food, to caring for yourself, we share tried and trusted products and relay helpful information so you can create a home that is kind to you and nature.

Our Brands

Discover some of our most popular brands
Seed & Sprout
Seed & Sprout
Solid Oral Care
Solid Oral Care
Dust & Glow
Dust & Glow
Corbin Rd.
Corbin Rd.
Living Greens
Living Greens
Paint like Frida
Paint like Frida
Weck
Weck
The Minimal Co.
The Minimal Co.
The Green Collective
The Green Collective
Burgon & Ball
Burgon & Ball
No Tox Life
No Tox Life
The Eco Store
The Eco Store
Caliwoods
Caliwoods

Simple and thoughtful beauty goods that are effective

Corbin Road is a complete skincare system, made right here in Aotearoa.
Visit collection
Simple and thoughtful beauty goods that are effective
SMART Face Cream
SMART Face Cream
SMART Face Cream
From $45.00
SMART Face Cream
Select size
NZ Made
Restorative Make-up Remover & Cleansing Balm
Restorative Make-up Remover & Cleansing Balm
Restorative Make-up Remover & Cleansing Balm
From $25.00
Restorative Make-up Remover & Cleansing Balm
Select size
NZ Made
Multi-Vitamin Restorative Face Oil
Multi-Vitamin Restorative Face Oil
Multi-Vitamin Restorative Face Oil
From $25.00
Multi-Vitamin Restorative Face Oil
Select size
NZ Made
Bian Gua Sha Stone
Bian Gua Sha Stone
Bian Gua Sha Stone
$40.00
Bian Gua Sha Stone
Visit collection

An online hub

A store

We work hard to find products we truely believe in, from companies whose values align with ours. From everyday products, to homewares and giftwares we test a range of products so you don't have too.

Planting & Preserving

Follow along for tips and tricks as we take our own journey to grow and preserve produce in our small inner-city garden. Join the conversation on our social media: @theminimalnz

 Cooking at Home

Looking for inspiration for tonight's dinner, an afternoon snack or tomorrow's lunch? Check out our journal for low waste, vegan recipes we love!

 DIYs

Looking for a Slow Living Sunday craft or DIY project? Check out our journal for some inspiration!
A store
Planting & Preserving
Cooking at Home
DIYs

Our journal

Recipes, Gardening and Eco-Tips to help make sustainable choices simple.
Visit the blog
Will car sharing be the new normal?
Oct 12, 2023
Will car sharing be the new normal?
Is it time for the mason jar challenge to die out?
Sep 12, 2023
Is it time for the mason jar challenge to die out?
10 Easy Healthy Low Waste Vegan Snack Ideas
Mar 23, 2023
10 Easy Healthy Low Waste Vegan Snack Ideas
Visit the blog

Packed with nutrients & simple to grow

From apartment living to homesteads, it's the perfect benchtop addition for fresh homegrown microgreens
Microgreens Starter Kit with Porcelain Sprouting Dish
Microgreens Starter Kit with Porcelain Sprouting Dish
Microgreens Starter Kit with Porcelain Sprouting Dish
Microgreens Starter Kit with Porcelain Sprouting Dish
Living Greens

Microgreens Starter Kit with Porcelain Sprouting Dish

$65.00
Price
$65.00

Still want to know more?

Heres a little more about what we do

Based in Aotearoa

Our studio is based in Wellington City. We often hold pop ups at local markets and would love to meet you in person. Have a market you want us to attend? Let us know!

Purposeful Packaging

We always reuse packaging sent to us first, so your order may not always be the most instagrammable, however you can rest assured that it has a much lighter carbon footprint.

We ship to you

Based in Wellington, New Zealand we ship anywhere nationally, and offer international shipping to Australia, North America and Europe.

Our thanks to you

We want to thank you for choosing to support our small business. Join our loyalty programme to earn points with each purchase and redeem rewards.