Privacy policy

Privacy Policy

Last updated: June 2026

This Privacy Policy describes how The Minimal Co. (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, make a purchase from, or otherwise interact with theminimal.co.nz (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and how you interact with our website. This may include:

  • Your web browser and device type
  • IP address
  • Time zone
  • Pages and products viewed
  • Referring websites or search terms
  • Information about how you navigate and interact with the Site

We refer to this information as Device Information.

We collect Device Information using technologies such as cookies, analytics tools, log files, pixels, tags, and similar technologies that help us understand how our website is used and improve the customer experience.

When you make a purchase, attempt to make a purchase, submit an enquiry, or book a service through The Minimal Co. or The Minimal Studio, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information
  • Order details
  • Event or booking information where relevant

We refer to this information as Order Information.

Throughout this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

How We Use Your Personal Information

We use your Personal Information to:

  • Process and fulfil orders
  • Arrange shipping and delivery
  • Communicate with you about orders, enquiries, and bookings
  • Provide customer support
  • Prevent fraudulent or suspicious activity
  • Improve our website, products, and services
  • Measure the effectiveness of marketing and advertising
  • Send marketing communications where you have chosen to receive them
  • Manage bookings and services offered through The Minimal Studio

Sharing Your Personal Information

We work with trusted third-party providers to operate our business and website.

These providers may include:

  • Shopify
  • Payment processors
  • Shipping and courier providers
  • Analytics providers
  • Marketing and advertising platforms
  • Technology and website service providers

These providers only receive information necessary to perform their services on our behalf.

You can learn more about Shopify’s privacy practices here:

https://www.shopify.com/legal/privacy

We may also disclose Personal Information where required by law, regulation, court order, or to protect our legal rights.

Cookies and Analytics

We use cookies and similar technologies to help our website function, understand how visitors use the Site, and improve the customer experience.

We may use services such as Google Analytics to help us understand website traffic and visitor behaviour.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect how certain parts of the Site function.

Marketing Communications

If you choose to subscribe to our marketing communications, we may use your contact details to send updates, product launches, promotions, journal content, and other information related to The Minimal Co. and The Minimal Studio.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.

International Customers

We ship to customers in a number of countries. As a result, your Personal Information may be processed or stored in New Zealand or in other countries where our service providers operate.

By using our Site, you acknowledge that your information may be transferred internationally in connection with providing our products and services.

Your Privacy Rights

Depending on where you live, you may have rights relating to your Personal Information, including the right to:

  • Request access to the Personal Information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your Personal Information
  • Withdraw consent for certain uses of your information
  • Object to certain forms of processing where permitted by law

If you would like to make a privacy request, please contact us using the details below.

We will respond to requests in accordance with applicable privacy laws, including the New Zealand Privacy Act 2020 where relevant.

Data Retention

We retain Personal Information only for as long as reasonably necessary to:

  • Fulfil orders and services
  • Meet legal, tax, accounting, and business obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised where practical.

Security

We take reasonable steps to protect your Personal Information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, legal obligations, or website functionality.

Any updates will be posted on this page with the revised effective date.

Contact Us

If you have any questions about this Privacy Policy, would like to access, correct, or delete your Personal Information, or wish to make a privacy-related complaint, please contact us at:

hello@theminimal.co.nz