Fluoride Toothpaste


SOLID fluoride toothpaste in a glass jar is a safe, effective and eco-friendly alternative to toothpaste in a plastic tube.

Designed and made by a New Zealand oral health therapist, this toothpaste will strengthen and polish your teeth, and help prevent plaque buildup. These jars contain the same amount of paste as a tube of toothpaste (90g), yet the unique water-free formula means you need less product for the same cleansing and protective effect.

As well as our regular paste, we also have the SOLID sensitive toothpaste which also contains potassium nitrate. Studies have shown this ingredient can block pain messages in the tooth nerve from reaching the brain, effectively reducing sensitivity. It may take up to two weeks to experience full relief from tooth sensitivity.

This product is vegan, cruelty free, gluten free and sodium lauryl sulfate free and self preserving, please close lid after use to prevent water contamination.

Once your done, we will take the jar back and give you a $1 credit to use on a future purchase. Once we have a large collection of jars we return them to SOLID who sterilize and reuse the jars.


Directions for use: Using a clean dry spatula or spoon, apply desired amount of toothpaste to toothbrush, add water, then brush teeth. For children 6 & under, use a pea sized amount or less for supervised brushing to minimise swallowing. Spit excess, rinsing is not necessary. Use morning and night.