Fluoride Toothpaste

A concentrated fluoride toothpaste designed to become part of your everyday ritual.

Made in Wellington by oral health therapist Laura McGoldrick, SOLID toothpaste combines effective oral care with thoughtfully designed packaging. The water-free formula means a little goes a long way, while the glass jar offers a practical alternative to conventional toothpaste tubes.

Formulated with fluoride to strengthen enamel and help protect against decay, this toothpaste delivers the daily protection most people need while leaving teeth feeling clean and polished. Because the paste contains very little water, less product is required with each use, making each jar surprisingly long lasting.

The fresh mint flavour offers a clean, gentle finish that works equally well as part of a morning routine or an evening wind down.

Apply a small amount using a clean dry spatula, spoon or toothbrush. Store with the lid closed to keep the product dry between uses.

Why we chose this

Daily rituals sit at the heart of The Minimal. We were drawn to SOLID because it transforms an everyday task into something more thoughtful without compromising on effectiveness.

The glass jar feels beautiful to use, the local story is one we love to support, and the refill and return programme reflects the idea of using objects well rather than treating them as disposable.

About SOLID Oral Care

SOLID Oral Care was founded in Wellington by oral health therapist Laura McGoldrick with the aim of creating effective oral care products that reduce unnecessary waste without compromising dental health.

Made in New Zealand, the range combines professional oral health knowledge with thoughtful design, refillable packaging and everyday practicality. Each product is designed to support good oral health while encouraging slower, more considered daily rituals.